Agency of the year 2021
kovald is on the top digital marketing agencies in Greece !
April 15, 2022
Digital Marketing Workshop
kovald’s CEO as a keynote speaker in a Digital Marketing Workshop
June 2, 2022
Agency of the year 2021
kovald is on the top digital marketing agencies in Greece !
April 15, 2022
Digital Marketing Workshop
kovald’s CEO as a keynote speaker in a Digital Marketing Workshop
June 2, 2022

So far, we have covered the marketing trends of 2022 as well as how privacy factors will affect our online strategies in the near future.

You know what we haven’t covered so far? What is digital marketing and how it works in 2022. Pretty obvious for some, a nightmare for others. Don’t worry, by the end of this blogpost, you will know what digital marketing is and how to master it in 2022.

What is digital marketing?

Digital marketing or online marketing as it called, refers to the promotion of businesses using the internet as a method of communication to connect with their potential customers, promote an idea or an event. Have you ever received a newsletter? Have you ever seen an ad scrolling through your social media pages? If your answer is yes, then you have experienced what digital marketing looks like.


How does it work?

To be completely honest with you, digital marketing is exactly the same as offline or traditional marketing. Wait a minute? What do you mean they are exactly the same? I thought they are completely different. Yes, they are different, however, the fundamentals and basics of marketing are the same. Digital marketing usually refers to the tools being used to reach potential users and turn them into converters.

Now that we have covered that digital marketing is marketing using digital tools, let’s focus on how does it actually work? How do we approach these so called online users to come and buy our products or services?

Firstly, we need to identify our target market. This market is the online consumers we want to approach who are most likely to convert. We are talking about demographics (age, gender, income etc.), their geographic details (country, city or state) and lastly, their psychographic details such as interests or attributes.

Once we lay the foundations of our potential market, then we need to deliver our digital message. This message needs to address the following:

  1. What are the pain points of our potential customers? How could our service or product alleviate these points?
  2. What kind of benefits could we offer to them in order to stand out from competition?

Once you identify your target audience and your message then it’s time for some digital marketing power!!!

Benefits of Digital Marketing

Digital marketing is helpful to businesses as they could grow their online audience and control their budget to the desirable standards. Basically, a firm could reach audience in a local, national or international stage while keeping the budget as low or high as they want. Pretty cool huh?

Tools of Digital Marketing

So far, we have covered what is digital marketing, how it works and what are the main benefits of promoting a business online. The main types of digital marketing consist of:

Search Engine Optimisation (SEO)

SEO is one of the most important aspects of digital marketing as it optimises your website to be read by search result pages (SERPs). When a user searches online on Google for example, an optimised page will come first in the search, therefore will be more likely to be clicked.

Paid social and Search advertising

These ads will appear on social media or SERPs when you enter a query. Advertisers create these paid ads and compete with others for the possible position in social platforms or in search engines.

Email Marketing/sms/Viber/WhatsApp

Any marketing related interaction that comes through emails from newsletters to discounts or coupons, consists of email marketing.

Content Marketing/Influencers

Every content you could see online is a content marketing effort. There are many categories of content marketing such as:

  • Blog posts
  • Infographics
  • Videos
  • Ebooks

Influencers on the other hand, will help you reach an audience that probably didn’t know you. Using their channels, they could promote your product, service or idea bringing more users to your website or social media accounts.


Digital marketing is a form of marketing that is happening online. Once you know your target market and your message, digital marketing will be a powerful tool in your asset to achieve your goals.

TIP: There are many types of marketing but that doesn’t mean all of them would be appropriate for your business. Always identify your target market and the channel they are using before choosing how you could approach them.

If you want to read more of our blogs, visit our section here: https://www.kovald.com/news/