After setting clear goals, we proceed with researching your target audience, which is essential for your social media strategy and required by many social platforms. At this stage, we identify the demographics, interests, preferences, and behaviors of the audience your brand is targeting. This data provides valuable insights that will guide the creation of impactful content.

Instagram, TikTok, Facebook, Pinterest, Twitter, LinkedIn. 'Which one is the best to establish my brand presence?' you ask. Each social media channel has its own strengths and user demographics. We select the ones that best align with your brand's goals and defined target group.

Content calendars can be one of the most creative phases of our digital strategy. We define the visual aesthetic, establish the tone of voice (TOV), and plan the content in advance. These elements ensure that the content meets your brand objectives and maintains the consistency that social media algorithms favor.

Sponsored ads are one of the best ways to get your brand in front of a wider audience, making them highly recommended for any social media strategy. We give your posts a targeted 'boost' through specialized platforms such as Facebook Ads, TikTok Ads, LinkedIn Ads, and more.

We monitor the performance of your social media calendars and campaigns using analytics tools provided by each social media platform or other management tools. Tracking metrics such as reach, engagement, click-through rates, conversions and ROI is important to ensure your brand strategy is effective.

Through social media report analysis, we can assess how close we are to achieving your brand’s goals, identify needed improvements, and determine the next steps for future social media strategies.