The Black Friday & Cyber Monday is one of the biggest celebrations of huge sales, coming to markets every year after Thanksgiving Day. It is always associated with hassle and customers’ raids in shops, but what happens in the digital market?
As an e-shop owner, you have probably experienced it already: heavy traffic on websites, need for eye-catching marketing campaigns, optimizing workflows, probably additional stuff hiring, and a long list of preparations to make before the Day X comes.
As digital marketing strategists, we are going to help you in figuring out your next steps in order to get ready for sales.
Our partner Shopify has published a full checklist you’ll have to go through for sure. Watch our video to know the basic steps!
- Plan wisely
- Fill your shelves with products & organize your order and fulfillment workflow
- Marketing is your best friend!
- Take care about your customers
- Track your performance and make quick decisions based on your analytics observations
- There is something after BFCM too, catch the opportunity to attract new audiences attention to your shop!
If you’re wondering if your website can handle a surge in traffic, Google offers a great tool to test your website.
Additionally, you’ll probably want to know what products people look for in Google, in order to build better marketing campaigns and give the best offer to things your customers are interested in the most.
By the way, we will be happy to help you with marketing solutions, as we always do for our partners.
Looking for any support on your way to Black Friday?
27 & 30 November
