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Have you ever heard the famous quote “Failing to plan is planning to fail”? It’s true with many aspects of our daily lives but trust us, it applies perfectly when it comes to eCommerce businesses.


When is Black Friday 2022?

Black Friday season and Cyber Monday are two selling days of the year that needs lots of planning. Who doesn’t love getting a great deal right? Let’s start though with the basics. When is black Friday exactly? It is happening every year on the 25th of November and Cyber Monday will be on 28th of November.


Black Friday eCommerce tactics to bear in mind in 2022

Delivery and Shipping

Did you know, according to Small Bizz Trends, that 66% of online consumers expect free shipping? Imagine why big brands like Asos or Amazon offer next day delivery to all their customers.

Did you also know that 63% of customers say delivery speed is one of the most important consideration aspects of online shopping? On top of that, according to We are Spree, 87% of online shoppers believe that shipping speed is a key factor on trusting an eCommerce brand again. Lastly, 42% of online shoppers abandon their shopping carts due to delivery dates.

So, all in all, you need to consider free shipping very carefully depending on what items you sell. Prepare your delivery speed accordingly and be transparent regarding shipping and delivery dates.


Prepare your SEO strategy early

It doesn’t matter what you are selling, increasing your search ranking will help your visibility and to rise above your competitors. If you see room for improvement here is what you should look out for:

  1. Check your site speed and loading times: If your website takes forever to load a landing page, not only that page will not rank well in search engines such as Google, but will also avoid customers to stay and browse your items
  2. Check your product names and descriptions: This will help customers understand what you are selling and will let them discover your products or services in depth.
  3. Don’t forget to post quality content on social media: This should be applied not only on Black Friday period but on all the calendar year.


Is your website mobile friendly?

According to research from Shopify, 79% of all Black Friday and Cyber Monday purchases happened on mobile devices. Test your website and make improvements as soon as possible.


Don’t wait your campaign to start late, plan ahead

Do you believe you will be the only one advertising this Black Friday period? Have you considered how many advertisers are in your market segment? We are pretty sure there are many competitors waiting to rank above you on search engines or get the maximum of mobile screen advertising. You don’t want to leave all your efforts until the last minute right? Here are some tips to consider:

  • Have you thought of offering exclusive early access to Black Friday deals for your email list? Encouraging customers to sign up to your email list in order to reach your offers faster than others
  • Start running your ads early to test which strategy works better until the actual day. Consider different interests on targeting or different creatives. Consider making A/B testing on Facebook or Experiments on Google Ads.
  • Create some buzz on social media and newsletter. Let your customers know that you will announce your Black Friday sales on a specific date.


Is your stock up to date?

Be extremely careful when it comes to restock or publishing your deals. Many customers will visit your site for your Black Friday deals. Make sure that the shopping experience should be smooth and easy for everyone, new or returning users.


Prepare your customer support

Do you know how many customers will need support this specific period? Have you considered hiring someone specifically for supporting customers with their enquiries? If not, this is a great time to do so. Customer care with great deals and user experience will not only skyrocket your sales but also build a loyal customer base for the future.


Have you considered bundles and upsells?

Did you know that bundles and upsells could increase your average order value, according to selazar.com? Combinations of items could increase up to 30% of total revenue as it encourages new customers to try out new products.


Lastly, have you considered Influencer Marketing?

Influencers are one of the most powerful tools in today’s digital marketing. Research from civiscience.com showed that 8% of shoppers have bought something the last 6 months because an influencer promoted it. That figure could increase up to 15% for ages 18 to 24. Finding the best influencer for your target market will give you a massive boost this Black Friday period.



We do hope that these tips will help you prepare yourself for this Black Friday and Cyber Monday period. Planning early and organizing your strategy is the key point we would like you to take away from this blog. Start thinking which part of your business is facing difficulties when it comes to high level of orders. Find ways to deal with any obligations that you may face. In case you need consultation this Black Friday season, kovald is here to help you deal with any enquiries. Happy selling everyone.

If you want to read more of our blogs, visit our section here: https://www.kovald.com/news/